Insights
Notes from where technology meets reality.
Not generic tech articles. Clear-eyed writing on how things actually work across African markets, media and production, and what we learn by building.
Africa, In Reality
How things actually work on the ground, and what that means for technology.
Built From the Field
What we learn by building real products in Africa.
Should every African service become an app?
Downloads, storage and data all cost something. Sometimes the best interface is the one people already open many times a day.
Read the articleAfrica does not have one market
A shop with a website and a stall with a WhatsApp number often sell to the same customer on the same day. Technology has to work for both.
Read the articleWhat building VisuAfric taught us about building products in Africa
A stock footage marketplace looks simple from the outside. Here is what it took underneath, and the lessons we now bring to every project.
Read the articleHave a problem worth solving?
If you are working on a problem involving media, production, storytelling, business operations, AI, digital access or African markets, we want to understand it. You do not need a finished technical specification. Start with the problem.